My journey in fashion began over 25 years ago as a Portland-based buyer for Nordstrom in New York City. After a decade of doing this work and developing a solid grasp of trends and market demands, I learned that you need the key pieces that really work well together and that you can wear over and over again.
As I developed the ability to identify what my customer wants and needs, I decided that my true passion was working with clients one-on-one as a personal stylist. It is helpful that I know what to wear for real life: I’m also picking up my kids at school, packing for a family vacation, attending the auction, going to a dinner party, running errands. I know my customer’s lifestyle because I’m living it.
I’m grateful for the long-standing friendships I’ve formed, and love guiding and inspiring women while creating practical, versatile, stylish outfits. I get to influence how my clients look and feel, and I am honored to do that every day. My greatest reward is when they tell me how happy they are and how confident they feel getting dressed in the morning.
This is still my day job, and I love it with all my heart! But, after doing what I have been doing basically forever, the thing that feels the most “right” at this moment is to put all my knowledge and passion in one place and share it with anyone who is interested. My blog, So Susie, combines many years of expertise as a stylist with a fascination for current trends and a desire to make recommendations that help women feel confident and proud. I work very hard to make So Susie informative, beautiful and inspiring, and I’m really glad you’re here.
Thank you for following along!