This is the hottest shoe trend in London!
This past weekend, I spent a sunny day in London shopping with my daughter Em and doing some “blog research.” We squeezed in a visit to my favorite department store, Selfridges. It was bustling as we wandered through the main floor, which was packed with gorgeous handbags, fragrances, and perfectly merchandised displays. As we headed upstairs, I noticed one department that was buzzing with excitement: shoes!! The sneaker shop in the shoe gallery was crazy busy, with men and women of all ages trying on everything in sight.
Which are the hottest brands?
New Balance, Adidas, Nike, Veja and Alexander McQueen. Interestingly, the Golden Goose shop, which was next door from all the excitement, was completely dead! Not one single person except the bored salesperson was in there. I’m not ditching my GGs any time soon, but I did make a mental note 🤔 Later that night, while dining at the Insta-famous restaurant Sketch, I noticed a group of really stylish women wearing polished blazers, denim … and Alexander McQueen sneakers! Basically, every cool girl in London is sporting some kind of sneaker with her super stylish outfit, no matter how dressed up or down she is.
So, today’s post is about all the cool sneakers worth adding to your collection. I don’t usually say this, but I kind of think we can all have several pairs in our closets. If you like sneakers, that is! And, there are many reasonably priced options, and lots of different styles — everything from classic white to retro to designer favorites. Keep reading below to see the sneakers everyone is wearing, and of course, how to style them. The options are endless!
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Street style inspo
Images via Pinterest
New Balance and Nike favorites
The New Balance table was where all the action was in Selfridges. Talk about the hottest brand right now (love this and this)! Nike was a close second, and Em was surprised at the variety in the Dunks section. I tried these on (they were out of my size), and Em really liked these. Both are by Nike.
New Balance shoes
Classic white sneakers
It’s always a good idea to have a pair of simple, clean white sneakers in your closet. They work with everything and add a cool touch to your outfits. I have my eye on these by the hot brand On. If you’re looking for an affordable sneaker, this Sam Edelman is always a top seller.
Designer sneakers and the affordable versions
I love a good designer sneaker, and between the Alexander McQueen, Gucci, Loewe and this newest Chloe, you can’t go wrong! If you prefer an affordable version, Dolce Vita has the Chloe version here, and their Zina sneaker looks like a Golden Goose. Sam Edelman also has a few, and Steve Madden has this Alexander McQueen copy.
The hottest retro styles
Old school sneakers are always in style, and I just noticed this new pair by Rag and Bone that is very reminiscent of the GG Ball Star sneaker. Check out some other options below.
French girl chic & Sustainable
Everyone is wearing Veja’s in London — both men and women! This French brand is affordable, and it’s also sustainable. In fact, every chic French girl wears them. I brought my V-10’s and they are the sneaker of choice for this trip. Other styles I like include the Rio Branca, and the ones below.
Susie’s sneaker faves
Thank you for reading xx